Calling Mom? Take Drugs.
Now that we’re getting all too comfortable taking antipsychotics for almost every perceived illness under the sun, from ADHD to depression and bipolar disorder, what does pharma offer for everyday concerns like…calling your mother? This ad for AstraZeneca’s Seroquel represents a new low in irresponsible attempts at positioning antipsychotics as a happy pill for every problem, feared problem and now even non-problem.
Oh and in case you missed it, the word schizophrenia is in muted type in the corner — snuck in just so they’re not technically marketing off label. That’s what it’s come to, just tack the name of the approved indication on the ad somewhere and sell a drug as the cure for daily life. If this is the shape of pharma marketing to come, what’s next?
As if it’s not bad enough to push the idea of using some of the most dangerous drugs on the market to cope with daily tasks and concerns, they’ve abandoned the idea of even pretending to condone judicious dosing and chosen instead to encourage buyers to take it to the limit. There is a reason the boldest type on the ad says “Up to 800 mg” and the arrow on the chart is maxed out. Even beer commercials tell you to drink responsibly, while this ad just tells you to take more. But hey, when it comes to Seroquel dosing, their slogan says it all, Aim High. If there was ever a line regarding responsible drug marketing, they’ve crossed it.
Entry filed under: Pharma. Tags: Ad, Antipsychotics, AstraZeneca, Bnet, Calling Mom, Disease Mongering, Dosing, Mental Health, Mental Illness, Neuroleptics, Pharma, Print, Psychiatry, Schizophrenia, Seroquel.